Geetie Singh
Email: gs@sloeberry.co.uk

Geetie Singh is the Managing Director and founder of Sloeberry Trading Ltd, which operates The Duke of Cambridge Organic pub. She firmly believes businesses must act responsibly and be led by their values. After working in the restaurant trade for several years, she was horrified by the wastefulness that she witnessed – food was regularly thrown away, nothing was recycled and seasonal eating was unheard of. Geetie was determined to combine her passion of pubs and food, and set up a business that could thrive without harming the environment, bringing delicious organic food to its customers, and educating them about organics, sustainable living and seasonal eating.

She set up the Duke of Cambridge to be the UK’s first organic gastropub, and it has been an outstanding success, regarded as one of the best places to eat out in London. Geetie says: “I grew up in a commune in the Midlands, we were taught as kids to think of the impact you were having on society and when I started working in restaurants 15 years ago I became deeply disillusioned with the lack of sustainability. I quickly decided there was a market for a restaurant that was thinking about its impact on the environment as well as serving fantastic food and drink. Am I an environmentalist or a restaurateur? Well I don’t think you can do what I do without being bloody good at your job, but I would say both are equally important to me. Food is my love – but food at any cost? Not on your life! ”

Geetie and her business have won many prestigious awards including:

• Geetie was awarded an MBE for Services to the Organic Pub Trade in 2009
  
• Winner of Eastern Eye Business Woman of the Year Award 2008
• Triodos Women in Ethical Business Awards 2008 – shortlisted
• BBC - Mega Mela Award for Enterprise 2003
• Asian Woman of Achievement - Entrepreneur of the Year, 2002
• Publican Magazine - Business Woman of the Year, 2000

Geetie currently holds the following positions:

• Trustee of the Soil Association
• Council of Food Policy Advisors – set up by Hilary Ben
• A member the 'London Food Board' which was set up to address London’s ecological footprint from a food point of view
• Board member of the People Tree Foundation
• An An advisory board member of 'Good Catch' which aims to helps chefs and restaurateurs find practical solutions to sourcing sustainable seafood
  

To contact Geetie Singh:
Geetie Singh
Managing Director
Sloeberry Trading Limited
The Duke Of Cambridge
30 St Peter's Street
London N1 8 JT
Email: gs@sloeberry.co.uk

 

Geetie's Cookbook
A new cookbook with recipes from the kitchens of the Duke of Cambridge is now available at Amazon.

 

“Am I an environmentalist
or a restaurateur?
I would say both are equally important to me. Food is my love – but food at any cost? Not on your life!”

Geetie Singh